The Allegiance “A”
The history behind our logo
Allegiance takes place behind the barbed wires of Heart Mountain Relocation Center, an internment camp in the wastelands of Wyoming named for the iconic mountaintop peak that overlooked it. Japanese-American artist Drue Kataoka conceived the original logo, an “A” as two simple sumi-e brushstrokes forming a mountain. The entire original art was realized as a traditional brushstroke painting.
Throughout the evolution of the project, a new logotype was used for the remaining part of the logo, and the original barbed-wired was extended, to resemble what it looks today.